Times are hard right now, I get that. What I don't understand is why people/businesses feel this is the time to sit on their hands and hope business comes to them. There is business being done out there, we just need to work harder to land it. One way to create buzz about a product or service is to give something away that will be a reminder for potential customers. It can be something very inexpensive, but people love to get something free and if it is something they will use daily even better. If the item keeps your business name in front of your potential customer it is doing it's job.
So don't sit on your hands and wait for business to come to you, get out there, give away promotional products and fight for that business!